Is your smile gallery worthy?
Dear dental professional, there is a big gap in the dental world - and you are likely one of the casualties.
The gap I am talking about exists when dentists, orthodontists, denturists - name your profession - want a well designed smile gallery to show their patients. The crux of the problem is that dentists want to show their before and after photos, but they don’t have the resources to make their smile gallery look good.
Ok. But wait a second. What is a smile gallery? Every dental professional knows that a smile gallery is a collection of before and after photos. The only question usually remaining is “photos of which patients?” Are they pictures of your own patients or generic dental photos. Whether you should use generic photos to represent your dentistry is another important issue that will be discussed in a future post. For today’s purpose, a more pertinent question is “which medium.” Will your before and after photos be printed in a book, added to a website, sent to patients via email, on your laptop for a presentation, or on your reception area TV? The answer is everywhere - your smile gallery needs to take the form that will best attract new patients and convert the right type of patient.
Back to the gap.
The problem is that dental professionals need to show their smile galleries across multiple media - each adding more complexity and more cost. For example, what happened the last time you asked your website company to create an amazing Flash smile gallery with sound and animation? Did they give you some excuse, never got back to you, or started talking about thousands of dollar? OK. Maybe you got your staff to do the work? What was the result? Was it world-class multimedia presentations? Mostly, dental professionals either pay too much money or give up - leaving the best examples of their work unpublished (usually on slides or on their computer’s hard drive).
Call me crazy, but why is there no simple solution where you can keep all your before and after photos and easily create smile galleries for the Web, print, dvd, whatever!
Maybe RMI’s new Smile Gallery Pro product will solve this problem.
April 9th, 2007 at 1:46 pm
You know, JP, you’re right.
We’re living in such an image conscious world, literally and figuratively. We all know what that means in the figurative sense, but how about the literal sense? (Here, I’ll step up on my soapbox for a second!)
We only have flashes of moments to tell people what we’re all about. The picture has to say it because, in the long run, it’s the image that lasts. What better way to help dental practices create lasting impressions, and carve out their leadership position in the market, than by using a product that focuses on images. I like the ease with which a dental team member can build a unique, and highly professional gallery, contrasting the before with the after. I love the “one-source solution” approach (simplicity is paramount). And your pricing is a no-brainer. There are way too many products out there that over-promise and under-deliver. And the dentist pays dearly for it!
We’re all in business to grow our business. Dentists, too. Smile Gallery Pro helps dentists do that. And, I think it does that by helping the patient first dream of the possibilities in a very concrete, beautiful, and SIMPLE way. Killer job! Congrats to your team!
Ken
April 10th, 2007 at 11:28 am
Not only has smile gallery allowed me to market my work to my referrals, I find it is a very handy chairside tool for patients also. The presentation is very eye catching and the galleries are short and neat. After our cases are completed a gallery sent to the referring practitioner is a great “finishing touch”. Great program RIM!!