Dental Marketing

I want to tell everyone two crazy stories about dental photos - your before and after pictures.

I talked with two dental professionals this week and they were in pain. Why? One gentleman was driving to his different practices, getting on different computers in the office, and trying to email and burn his before and after dental photos - all to have them in one central place. Let’s see now… that probably took a full day of his time and frustration and now what?! Ouch! The other story is so sad. The computer geek employed by the second dental practice took home a computer to “fix it” and ended up deleting all the files on the hard drive. 350 cases gone. No backups. So sad!

Are dental professionals ready for a smile gallery solution that makes their lives better? I think so. Here are the issues that Smile Gallery Pro resolves:

Get new patients by showing the quality of your dentistry.
Smile Gallery Pro is not just a place to store your before and after photos and create amazing smile galleries. Smile Gallery Pro allows you to send your smile galleries to patients, improve case acceptance and generate referrals.

Be in control of your portfolio.? ?
Never again feel trapped by your Website company because you spent so much time getting your photos up on your Website. Take your smile galleries with you to any Website company and never deal with having to upload pictures again.

Use a cost effective solution.?
Forget Flash designers and programmers that cost hundreds of dollars an hour or charge astronomical design fees to create smile galleries that you can’t even change, edit or take with you.? At $77, Smile Gallery Pro is very cost effective.

Use media that patients care about.
Smile Gallery Pro uses a patient focused approach to patient communication. Show your smile galleries on the Web, DVD, print, computer, email and let new and existing patients see your work where they want to see your work - all with high quality design. Let the quality of your work be the message!

Publish your life’s work.?
95% of dentists feel that their before and after photos are representative of the quality of their dentistry.? Share your life’s work with the people that matter. Be published. Patients want to see your work.

Safeguard your before and after portfolio.
Don’t lose your photos because of a hard drive crash or an accidental deletion. Smile Gallery Pro allows you to access and share your cases on our secure and convenient Website.?

Benefit from the future of communications now.
Because your smile galleries are stored on the internet, you are only a few clicks away from using your photos to power your marketing and communications. You can now access and share anytime, anyplace, with anyone.

Don’t be perceived as a bait and switch dental professional.
Using generic photos to sell your skills as a dentist is unethical. Using a generic smile catalogue is acceptable, but when a prospective patient asks to see examples of your work, Smile Gallery Pro will allow you to respond convincingly.

Big photos equal big impact.
Unlike Website companies, Smile Gallery Pro lets you use large photos and full browser Flash to display your galleries on the Web. Don’t get caught spending thousands for a smile gallery where the photos are too small.

Easy to use.
Smile Gallery Pro was designed and tested to be easy-to-use. This allows you to easily add cases and create galleries. It also allows your team members to generate marketing results with just a few clicks.

Are dental professionals ready for a smile gallery solution that makes their lives better?? I want dentists to use? Smile Gallery Pro and let me know if it works for them. Cheers!

Dear dental professional, there is a big gap in the dental world - and you are likely one of the casualties.

The gap I am talking about exists when dentists, orthodontists, denturists - name your profession - want a well designed smile gallery to show their patients. The crux of the problem is that dentists want to show their before and after photos, but they don’t have the resources to make their smile gallery look good.

Ok. But wait a second. What is a smile gallery? Every dental professional knows that a smile gallery is a collection of before and after photos. The only question usually remaining is “photos of which patients?” Are they pictures of your own patients or generic dental photos. Whether you should use generic photos to represent your dentistry is another important issue that will be discussed in a future post. For today’s purpose, a more pertinent question is “which medium.” Will your before and after photos be printed in a book, added to a website, sent to patients via email, on your laptop for a presentation, or on your reception area TV? The answer is everywhere - your smile gallery needs to take the form that will best attract new patients and convert the right type of patient.

Back to the gap.

The problem is that dental professionals need to show their smile galleries across multiple media - each adding more complexity and more cost. For example, what happened the last time you asked your website company to create an amazing Flash smile gallery with sound and animation? Did they give you some excuse, never got back to you, or started talking about thousands of dollar? OK. Maybe you got your staff to do the work? What was the result? Was it world-class multimedia presentations? Mostly, dental professionals either pay too much money or give up - leaving the best examples of their work unpublished (usually on slides or on their computer’s hard drive).

Call me crazy, but why is there no simple solution where you can keep all your before and after photos and easily create smile galleries for the Web, print, dvd, whatever!

Maybe RMI’s new Smile Gallery Pro product will solve this problem.